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Table of contents
- Research paper on factors behind brand switching in telecom industry in 2021
- Switching cost telecommunication industry
- Consumer behaviour in telecom industry
- Brand switching behavior of consumers
- Google scholar
- Factors affecting brand switching
- Telecom
- Brand switching pdf
Research paper on factors behind brand switching in telecom industry in 2021
Switching cost telecommunication industry
Consumer behaviour in telecom industry
Brand switching behavior of consumers
Google scholar
Factors affecting brand switching
Telecom
Brand switching pdf
What can affect customer satisfaction in mobile telecom industry?
Framework of the research indicates those variable that can effect customer satisfaction in mobile telecom industry. In other words, customer satisfaction can be influenced by customer service, pricing structure, sales promotion, coverage, signal strength and promotion.
What are the factors behind the brand switching in telecom industry?
The leading switching behavior of customers in telecom industry is a question of study to analyze the factors influencing their switching behavior and how important they perceive these various factors. H1: Price has a significant impact on brand switching in the telecom industry.
How does switching cost affect customer switching behavior?
The switching costs also affect the customer switching behavior. The customers switch when they find that their potential savings relatively exceeds switching cost. The deep understanding of the customer’s switching behavior in the telecom industry has an important proposition for the service providers.
Why are high quality services important in the telecom industry?
As stated in the relevant literature the service of high quality helps to create customer satisfaction, loyalty and market share growth by petition for new customers and improved financial performance and productivity (Lewis, 1993); Andereson, Fornell & Lehmann, 1994) .
Last Update: Oct 2021