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65% of mattel's toys were manufactured in Red China.
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Why is it important to know about Mattel?
Mattel has been investing in developing new product lines and expending its product catalog around the world. The company is at the pivotal place; it needs to evaluate its growth and product strategy. Mattel needs to look closely at the product line and find ways how to increase brand affiliation and tap new customers in new markets.
What are the alternatives to the Mattel brand?
Mattel SWOT analysis: IV. Alternatives and evaluation of alternatives: IV/1. Expand existing product line to include Video and Internet games. Mattel already has a long catalog list of toys and it has been a long-standing market leader who has strong brand equity for children and their parent.
Who are the customers in the Mattel case?
In Mattel’s case the customers are 2 different subclasses – children and their parents. The product mix has to be sufficient and adequate to the needs and the wishes to customers all over the globe. At the moment, it is apparent that the there is a heavy dependence on the US and the EU markets to drive revenues.
Who is the parent company of Mattel Toys?
Mattel, Inc. (Mattel) designs, manufactures and markets a variety of toy products worldwide which are sold to its customers and directly to consumers.
Last Update: Oct 2021
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Well-known for brands much as barbie, fisher-price, disney, hot wheels, matchbox, tyco, bread patch kids, and board games, the company boasts near $5.
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